AppleInsider est un site de rumeurs, mais leurs critiques sont souvent fort à propos. Justement le Kindle 2:
However, that perfect target market for the Kindle 2 is also largely already attached to the visceral experience of curling up with a physical book. This promises to prevent the Kindle 2 from becoming the « iPod of books » that Amazon hopes it will become.
When Apple pounced upon the emerging MP3 player market earlier this decade, it didn’t set out to fill the needs of audiophiles who sit in specially built rooms designed to ideally reproduce sound. Instead, Apple targeted a new class of music consumers: mobile, active people who casually listen to music in the background. Since then, the iPod has moved into audiobooks, pioneered podcasting, and adding gaming features. The latest iPod touch browses the web and handles push messaging and runs a variety of mobile software.
Kindle 2 does just the opposite however: it aims to replace how people have read books in the past, rather than guiding them to experience information in a new way. Its E Ink technology and form factor are all designed around replicating the ink on paper experience of a paperback, just as if Apple had attempted to introduce its iPod as a laser read, vinyl record player hooked up to a vacuum tube amp via gold plated connectors. That product would have only appealed to a limited niche, and likely would have offended a large chunk of that group. The Kindle 2 similarly only appeals to limited niche of hardcore readers, and can’t hope to please those who prefer paper.