Du Web 2.0 Expo: Keynote du jeudi matin.

The Twit Network (Twitter version of The Social Network)

.
Visit themarketingheaven.com for better marketing and grow of your audience!

Baratunde Thurston[archive] (souvenir de SXSW!) from The Onion: How to be mayor! Taking politics to the next level! Une «campagne» bien documentée[archive] pour conserver la mairie du resto Delicatessen[archive]. Very very  funny.

Tom Conrad, Pandora:

  • 2.0 is not what we think. we are seeking Internet connection everywhere.
  • Pandora: first built on the web (20% of radio listening at work, so break free in the pc). Invest in every device. now 50% use pandora on « PCs ».
  • automobile industry moves slowly, demand is too high for Pandora like usage, internet connected world makes them move quicker (and they do!).
  • billions channel now, helping people navigate that. back to simplicity, ease of use (in car, in palm of your hand, everywhere, different network too).
  • monetize. advertising is not the same.
  • partnering is important.
  • get use to failing. work to succeed.
  • you must be excited about this world. change the world! real world.

Anil Dash[archive] (long time no see…) anime la discussion avec Ryan Sarver, le gars de plateforme (API) @ Twitter.

  • rien à signaler. ils ont un api, il sert différentes plateformes. zzz.

Bret Taylor arrive, CTO of Facebook. Could be fun.

  • doit-on choisir une plateforme? des cultures différentes. facebook is social from the ground up.
  • should we standardise APIs (for sign in, for profile access, core function)?
  • oauth/openid, else, too many difference. These products is very different.
  • activity stream standard? (rss was a standard, anil dash: rss failed, user don’t use it).
  • rss was too ambitious. activity stream is core, is evolving too quickly to standardize. over time some will be standardize, but it still to early, would reduce innovation / competition.
  • facebook tried to define a standard around « the social graph », project is still in it’s infancy. facebook is about connecting things, and defining identity, not just the stream.
  • twitter and « favorites », does it do something?? (good question), could it be Twitter’s « like ».
  • serving the food trucks? moving around town? business and location.
  • we have not seen the best of location and social application. still in its infancy.
  • Trust of the platform: developpers must trust twitter and facebook, balance and frontiers, be transparent. Communicate internally that’s important for developpers to succeed. long term, short term.

The Future of Work[archive]

  • If we could automate everything, would we be happy (Player Piano, Vennegut)
  • Point: automation will cause an increase in jobs.
  • chômage, varie entre 4 et 12% depuis 1948…
  • workforce augmente
  • litteracy augmente
  • besoin de plus de travailleurs, pour feeder les systèmes de reconnaissance.
  • pas de travail: violence, poverty.
  • a job is better than a handout.
  • biggest job creator: assembly line (Ford 1913).
  • small task for everybody.
  • China: big factory.
  • Africa: no infrastructure for big factory.
  • the sewing machine of the future: the cheap laptor (Buquette 2.0 voilà!)
  • assembly line of the future is connected and distributed.
  • reducing the friction of collaboration.
  • she put together a 911 SMS system.
  • poor people are productive assets for society.
  • they will solve the data problem, and save poverty at the same time.
  • inspiring.

John Miller, NewsCorp:

  • working with Rupert Murdoch, smartest person in « old media », and curious.
  • strategy, and business.
  • history of a turnaround guy. we don’t have a great history of turnaround in that industry.
  • sustainable company are important. Not a long enough list. Relative to the great people and all the capital invested.
  • turnaround: it’s product lead (not marketing). no point for showing up.
  • mobile usage: apple is simple, you deal with apple. android, you deal with phone maker, carriers, google, not necessarily clear for content/app providers…
  • some people do news, some people do advertising, not the same business. doubleclick exchange, instant market that scales, google-like.
  • worried about: health of non-sustainable company with lots of users.
  • excited about: devices are getting really good, loves the iPad (can survive with it), can’t imagine how great the future will be (they are great today.)

Nick Bilton[archive] on the future of publishing, The NY Times R&D Lab and bit blog.

  • sensors as reporters, able to report data and tell stories.
  • newspaper 2.0 (wha’s next: flexible display)
  • data visualization research: telling stories.
  • Book: I live the future and here’s how it works.
  • 30000 recherches du mot « sex » par seconde.
  • Porn can tell us something about the future of media.
  • 2006: 2.8$ billions revenue.
  • adult content at the forefront of tech
  • Peter Johnson: Pornography drives the technology: why not to censor the internet[archive]. (books, telephone, vhs, dvd…)
  • Analyse the porn industry in California. Big publishing: Playboy, Penthouse, Hustler #Failed. Kept trying to push the papers, did not explore the digital world.
  • Digital: niche. Selling an experience, not the content. People pay 25$.
  • Same as all media industries (msn, music, movie/cable, etc.)
  • more to life than porn:
  • I can’t concentrate. me is multitasking, i’m at my best.
  • the ability to engage in two tasks at the same time depends entirely on what the tasks are.
  • our brain is multitasking all the time. (Brodmann’s Area 10)
  • Tecnochondria. fear of new technologies. Livres catastrophes: distracted, Is google making us stupid.
  • fear in every industries…
  • Videogames: tetris and the brain, makes you better. Nice research.
  • Brain is adapting, it’s not evolution.
  • We where never born to read. (brain). We were never born to surf the web.
  • Going online is a new narrative.
  • business models? don’t talk about it yet, because we still don’t know what we are selling. Selling newspapers on post-it notes? not.
  • inspirant (ça c’est un conférencier!)