– will help us reinvent our products.
– help us think like a customer (they don’t?)
– recrutment tool.
– 700 internal blogs, 30 external blogs, ? employe’s blogs)
– give voice to thought leaders, outside.
– some people still use Lotus Notes (rire…)
– two way conversation.
– one internal blog.
– geography: international, very decentralized.
– impact on company: long term, hasn’t started yet.
– don’t focus on the tool.
Marc Canter (comme dans fondateur de Macromind)
– entreprise should contribute to the community (with a tax write-off)