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money.

Investing 2.0 (2.0 is overused!)

(Web 3.0 is the next thing, 2.0 is soooo 2004.)

– Startup are easier to start.
– No more need for investors
– GYM (Google, Yahoo, Microsoft): buy startup.
– Founders will make the money, not the VC.
– Not everybody will be acquired.
– Photoways got 24M€ ? Yep.
– copy/paste model from the US to Europe, not good.
– west coast: failure is ok.
– is raising money a proof of success? (just mean they found somebody crazy enough to invest!).
– me too funding, by me too VC.
– consumer internet is good again.

business.

L’Oréal:

– will help us reinvent our products.
– help us think like a customer (they don’t?)
– recrutment tool.

IBM:

– 700 internal blogs, 30 external blogs, ? employe’s blogs)
– give voice to thought leaders, outside.
– some people still use Lotus Notes (rire…)

Skype:

– two way conversation.
– one internal blog.
– geography: international, very decentralized.
– feedback.

Adriana Cronin-Lukas:

– impact on company: long term, hasn’t started yet.
– don’t focus on the tool.

Marc Canter (comme dans fondateur de Macromind)

– entreprise should contribute to the community (with a tax write-off)

technorati: .

Started.

Ok, let’s try to do this in English.

Conference starting with Loïc talking. Usual thanks to everybody.

Scoble + Schel Israel: on Naked Conversation.

– The more popular your blog become, less influencial it gets.
– Blog is not a « traditional » marketing tool. It’s conversation.
– You can’t fake the blog.
– no more traditionnal marketing and PR, blog is better (but VERY different).
– blogging is just a tool.
– It’s like a continuous social event.
– (Chamber of commerce dinner are « out »! Good.)
– There is a cultural (country and company) aspect to blogging (doesn’t work everywhere).
– Some companies (MS) think that they’ll get bad PR if they don’t blog.
– They don’t know what to do about negative comments.
– Blogs create new evangelists (client evangelists).
– You can’t blog alone, you must join the network.
– You must start conversations.
– You must scale, keep some conversation personnal, different level.
– Is it really global? limited to the tech world?
– Language is a barrier, thousand of blogs not in English.

technorati:

lesblogs.

Facile réveil à 7h00, malgré les 5 long island iced tea du Lizard Lounge.

20 minutes de Métro, et hop, on y est (c’est bien fait Paris!).

Trouvé une place confortable à l’avant de la salle de l’auditorium de la Chambre de commerce de Paris, une prise électrique (merci à Ian pour l’adaptateur « oreilles de lapin ») et de l’Internet ambiant sans problème. Pour 17000€, ils ont des linksys partout (et pas juste un!).

Épaté de trouver, hier soir, des gens qui connaissent les cyberportfolio. Mais bon, c’est l’Internet, faut pas se surprendre!

Technorati: