mena.

Keynote: Mena Trott, co-founder MovableType.

Civility and blogging.
– Can bloggers filter themselves?
– IRC backchannel, danger? fun?
– people are affraid of blogger.
– attack of the blog.
– a single blogger can cause a lot of damage.
– codes of ethic.
– don’t write things that you wouldn’t tell face to face.
– we have to live with it.
– accountability and archiving
– people would irc differently if these conversation were archived.

Mena est jolie quand elle est choquée. Vidéo ici.

Téléphones.

Naturellement, quand on se retrouve à passer une soirée avec la crème de la crème du monde branché, on porte attention aux « portables » de tout ce monde. La tendance, c’est définitivement la série N de Nokia. Pas vu un seul Blackberry, quelques Treo, beaucoup de Sony, mais surtout des Nokia. Ici c’est le multimédia qui l’emporte.

money.

Investing 2.0 (2.0 is overused!)

(Web 3.0 is the next thing, 2.0 is soooo 2004.)

– Startup are easier to start.
– No more need for investors
– GYM (Google, Yahoo, Microsoft): buy startup.
– Founders will make the money, not the VC.
– Not everybody will be acquired.
– Photoways got 24M€ ? Yep.
– copy/paste model from the US to Europe, not good.
– west coast: failure is ok.
– is raising money a proof of success? (just mean they found somebody crazy enough to invest!).
– me too funding, by me too VC.
– consumer internet is good again.

business.

L’Oréal:

– will help us reinvent our products.
– help us think like a customer (they don’t?)
– recrutment tool.

IBM:

– 700 internal blogs, 30 external blogs, ? employe’s blogs)
– give voice to thought leaders, outside.
– some people still use Lotus Notes (rire…)

Skype:

– two way conversation.
– one internal blog.
– geography: international, very decentralized.
– feedback.

Adriana Cronin-Lukas:

– impact on company: long term, hasn’t started yet.
– don’t focus on the tool.

Marc Canter (comme dans fondateur de Macromind)

– entreprise should contribute to the community (with a tax write-off)

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